Automated SMS and Email Campaigns are integral to WiFi Marketing. Once a business has captured customer data through WiFi access, it can create and execute automated campaigns through SMS and email. These campaigns are tailored to the specific preferences and behaviors of the customer, creating a more personalized and effective marketing strategy. Analyzing the data collected through WiFi marketing software can help you create targeted marketing campaigns that address the specific needs and interests of your customers. This ensures that advertisements are relevant and personalized, avoiding ineffective campaigns that target the wrong audience. WiFi Marketing offers multiple features to market to customers and analyze their behavior to increase revenue for your store.
Below you’ll find other ways this tool boosts your existing customers. This is also free WiFi provided in a store to get contact information to build a customer profile. Customers are prompted to fill out a survey, supply an email address, or give other info. Read more about Social WiFi here. Keeping your retail store fresh and competitive online is important, so make sure you carefully consider strategies to expand your market reach.
They can choose how and which data they want to collect, and customers, in turn, can choose what they would like to share out of available options—a phone number or email address, for example. Think about who is your likely buyer – a business or individual consumers? For example, for a camera company it makes sense to target individuals by offering an experience and a giveaway that they can immediately use while at your local pop-up store, or even afterwards.
Let’s dive into what Wi-Fi marketing is and how retailers can leverage it to improve their businesses. According to data from Cisco, 96% of consumers prefer to shop at stores that have free Wi-Fi—and they’re also more likely to return. And Oracle found that almost 60% of shoppers actually demand in-store Wi-Fi.
Use this database to send your offers and increase your revenue. Another powerful trend still emerging in WiFi marketing is the ability to create various automated marketing campaigns. Choose a reliable WiFi marketing platform with the tools to gather accurate user data. Validating contact information is crucial to ensure its accuracy. This can be accomplished by sending a confirmation email or SMS to verify the provided email address or phone number. Another option is to enable users to log in using their social media accounts, which will automatically validate their contact information. To avoid overwhelming customers with too many questions, it’s important to collect user data one piece of contact information at a time using progressive profiling.
Take the First Step Towards Keeping Your Users Engaged
Using a quality provider for your in-store WiFi is essential to keep your customer data secure, giving your customers confidence and keeping your network compliant and well-running. Choose a reliable ISP as well as a high-speed plan with high bandwidth- you want customers to have confidence in your WiFi. To keep your business WiFi secure, set up a public wireless network for customers, giving them confidence in offering their personal data to you. Online retailers have it easy when it comes to collecting personal data. From the very first time customers engage with an online store, their progress and journey through to sales completion can be tracked. It gives retail stores the ability to communicate with customers and users accessing their free in-store WiFi directly and simply.
What Is WiFi Marketing in 2024?
Social media check-ins, WiFi log-ins and location tracking from WiFi all give you reliable ways to accurately track customer traffic in your brick and mortar retail store. This will let you calculate customer acquisition, sales conversion rates and spend per customer much more accurately, generating up-to-date and reliable ROI figures. Every single business knows how important reviews are for encouraging growth in your business. They’re essential for creating brand awareness, encouraging new leads and generating that important social proof that makes customers want to visit you in the first place. It can be annoying and intrusive to receive messages for something you are not interested in. And so, WiFi marketing helps customers to receive messages that are in line with their interests and needs. Personalized communications helps to improve the customers’ perception about the company and can endear them to the brand.
HOW TO ATTRACT AND NOT CHASE AWAY POTENTIAL CUSTOMERS
This way, you allow users to surf that website without connecting to the WiFi. Marketing departments and/or point-of-sale managers are able to use this information to better understand their business and direct their marketing strategies. Our digital signage platform is the fastest and easiest way to display your messaging and content on digital screens. Using our content manager, Spectrio Cloud, you can easily manage your digital signage content from anywhere. Whether you’re looking for digital menu boards, waiting room TV programming or any custom digital signage solution, Spectrio provides it all.
